A. Exploratory research

I. Mobile app to rent bicycles Spinlister

Project carriers

The company was founded by Will Dennis and Jeff Noh in May 2011.Since September 2018, the firm has been owned by Mark Gustafson, founder of Los-Angeles-based electric bike start-up Story Bikes. In late December, Spinlister was resurrected, with an email to community members asking “are you ready to get back into the saddle?” Gustafson promoted that Spinlister was “getting a tuneup” and would relaunch in January. It is a private company. Sometimes government provides some privileges for the development of soft mobility.

Beneficiaries

Users

  • Turists
  • Workers
  • Students

    • Need

    Ability to use cheap, fast (inside the city), eco friendly and comfortoble transport everywhere by few clicks in the mobile app.

    Principle

    The project offers an opportunity to rent bicycles everywhere. Users can choose specific duration, place, type of bicycle and pay for it by card online.

    Main technologies involved

    The company uses AI to analyse the data of customers offers and avaliable bicycles. Besides, it uses chatbot assistant model in the mobile app. Also, users can log in personal account on this mobile app or website by connecting previous Google/Facebook/Apple accounts = this is API

    Sources

    Company profile
    Website

    II. Mobile app Nike run club

    Project carriers

    Nike inc. - is an American multinational public corporation. Top individual shareholders of Nike include the co-founder Phil Knight, the Chief Operating Officer Andrew Campion, the former Chief Executive Officers (CEO) Mark Parker.

    Beneficiaries

    Users

    All groups of people.

    Need

    Mobile app which unites people in sport comunity. Which will motivate people to run or walking more outside.

    Principle

    The Nike Run Club App has everything you need to start running, keep running, and enjoy running more. Never laced up? We got you. Need a coach to keep pace or a friend to keep you company? We’re there. Want us to track your stats so you can track the scenery? No problem. Even if you don’t feel like running today, NRC has wellness tips to help you get ready for tomorrow. Start whenever and wherever you want — we’ll be right there with you.Even if you’re running by yourself, we're with you. 
NRC lets you connect with friends and other runners through experiences and challenges — in your neighborhood or across the globe.

    Main technologies involved

    The company uses AI to analyse the outside data to offers personal recommendations for the route. Besides, it uses chatbot assistant model in the mobile app to help you on the way to health lifestyle. Also, users can log in personal account on this mobile app or website by connecting previous Google/Facebook/Apple accounts. What is more, they can publish post in the mobile app of their last trainning session + they can connect Facebook or Instagram accounts to publish post everywhere in one tuime = this is API

    Sources

    Company profile
    Nike Run Club

    III. Mobile app Mobile theater

    Project carriers

    Yandex Plus and Discover Moscow - russian companies.

    Beneficiaries

    Users

    All groups of people.

    Need

    Something that will motivate you to walk outside

    Principle

    Mobile theater app

    Main technologies involved

    Mobile theater uses AI to analyse customers trip inside the city to offer possible theater scenes about surroundings during the walking trip. What is more, people can log in the mobile app with other accounts from Facebook, VK, Google and etc - API.

    Sources

    Mobile theater website

    IV. Mobile app PlugShare

    Project carriers

    EVgo public american company. It is the nation's largest public fast charging network for electric vehicles, and the first to be powered by 100% renewable energy. Sometimes government provides some privileges for the development of renewable energy.

    Beneficiaries

    Users

  • Turists (rent electro taxi)
  • Citizens (daily usage)

    • Need

    Difficulty finding an electrical charging station

    Principle

    The leading app for EV drivers, PlugShare is a community based tool that guides users to public charging locations throughout the world. Available for iOS, Apple Watch, Android, and on the web, PlugShare is fueled by extremely high levels of driver participation with over 3,600,000 crowd-sourced reviews and over 600,000 driver contributed photos.

    Main technologies involved

    Crowdsourced from EV drivers, network, and industry partners, in combination with site validation and data integrity, PlugShare provides a mature API to power your custom applications. The rich data we get from our avid, loyal PlugShare users is what makes our API unique. Also, company uses chatbot model in the mobile app for customer support.

    Sources

    Company website

    B. Deepening

    Mobile app Nike run club



















    Carriers and actors of the project

    Government should provide more opportunities for apps like this one. Because it make people healthy and reduce the polution. Also, non-government organisations or investors for helthy population or ecilogy can invest money in this app

    Research question

    How can we motivate people to run and walk outside more then use a vehicle in order to contribute to soft mobility development?

    The reason you selected this project

    For me, this Nike app project looks the most appropriate for the development of soft mobiblity. This app wants to change the people's behevior for more heathy lifestyle. Run or walk by feet - are types of soft mobility. This app motivate people to do it by using gifts for the best users, unite people to the community and just propagand helthy lifestyle. When, other apps work more with certain specific group and not cover a lot of people.

    User scenario
    Users

    Potential users are all group of people but the target audience is peole from 15 until 40 years old. These groups of peole used to often use mobile app in daily life. What is more, they are more open-minded people and ready to do any activities

    Persona

  • James Bruno
  • 24
  • junior Data analytics HSBC
  • France, Paris
  • Alone
  • 2000 euro
  • Use social networks apps, would like to do any activities, study/work a lot of time, want to be in trend (use youtube/instagram/read news in the internet)
  • Wish to have the best body like Jason Statham and find right friends
  • "NO TIME,NO FRIENDS WHO MOTIVATE ME, THIS IS NOT AS FUN, CAR IS MUCH FASTER ; etc."
  • This person redy to use our mobile app because it fits to his needs

    • Key features

  • Run outside with friends with certain plan
  • Find new friends in the app
  • Find trainning program in the app
  • Share your stories with friends in the app
  • Win gifts for successful sport plan

    • UX storyboard
    Technical analysis
    General principle

    It is a mobile app which unite people in the community and motivate them walking or running more. 1) People create an account 2) in the app users can see the possible comfortables trips to run or walk outside next to their place. 3) Users do activity-app count the losses kilos and covered killometers 4) Users can find friends in the app and do sport together 5) Users can make a post/share stories in the app 6) Users can choose training program for future development. 7) Users can win gift is they finish the program

    Technical overview - API version

    API is implemented in this app in this way: API send directly to the users recomendations of the daily activity or recomendations/alert of the training program for the day. API count user covered meters during the day, analyse it, and then send recomendations. For example, User has a goal to walk 10 000 meters every day. Right now it is 18:00 but user did only 7 000. The app will send to user information about that and remind to do more steps. Also, users can programme the app to send them notification about dailly activity in the certain time of the day. Also, API is implementes when you publish your story in this app, API can publish post in other app like facebook too. To sum up, API works with user daily activity and the plan of the day, also API works when user publish posts about sport activity.

    Added value thanks to APIs

    API is really improves the mobile app. API helps users to be more consentraited on their goals/aims which their accepted in the app (it helps users don't forget about their plan). Also, API is used when people share the ideas in the app, they can easily do it on other apps too.